QR Coded Billboard Taken Down

Finally, some common sense.

A billboard along the highway in Countryside, IL was going to be taken down because of it contains a QR code. Concerns were raised that there would be more accidents because of people who would try to scan the codes.

The billboard ad was for a local Volkswagen dealership and it was found on Interstate 55. The ad featured a QR code and drivers were encouraged to scan it to get the best deals on a Volkswagen Passat.

The advertiser, Autobarn Volkswagen of Countryside, did explain that they were not expecting anybody to scan the QR codes. Ryan Graham, manager of the dealerships in the area, said that they never intended to have somebody take their hands off the wheel and eyes off the road to scan the QR code.

Graham further explains that they wanted to tie in the ad with their Passat loaner cars, which also has a similar QR code advertising on it.

While we do question why an advertiser would want to endanger people’s lives by distracting them while driving, we do think that the ad was a lesson in simplicity. It was so simple that it was eyecatching. Using only black and white, it instructed people on what to do and what they could get from scanning the QR code.

Too bad it was placed wrong.


In an age when we try to warn drivers about the dangers of texting and driving, this ad sends out the wrong message.

Unfortunately, this is not the first time that we have cautioned advertisers about the dangers of QR codes along the road where it could cause accidents.

Our sister site, BeQRious.com has already sounded the alarm in a July 2012 article.

Marketers, business owners and advertisers, we advise you to read that piece so that you could learn what to avoid when implementing QR code marketing campaigns.


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