QR Codes That Help You with Your Business (Part 2)

QR codes can help you sell more while also helping you save on costs. In this series, we are showing you how QR codes could enhance your marketing efforts so that you could sell more.

In Part 1, we have mentioned how QR codes can demonstrate the various benefits of your product and show consumers how it works, as well as how QR codes can show people that you care about your community and how you are giving back.

Now, here are more.

3. QR Codes can help people focus on positive social media activities.

Social media is a strong source of new customers. Add a QR code that allows your customers to add you on Facebook. Perhaps they would like to recommend your products to their friends, and perhaps doing this on Facebook would be a lot easier for them. So a QR code that connects you to your customers in FB would allow them to do just that. If Facebook and other social media sites is not your cup of tea, then you can simply direct them to Yelp, TripAdvisor or other review sites where you can get positive feedback from your old customers. This will help you build trust with people who do not have experience with your brand yet.

4. QR Codes can help you give instructions.

You can use a QR code to make printed manuals obsolete. If your product needs to be assembled, create a video showing the process and then put it behind a QR code. Not only will you be helping your customers to better understand how to properly assemble your products, but you would also save on paper and printing costs.


5. Share creative ideas for your products.

If you sell something, people might see it as good for only a singular purpose. Maybe you should be helping your customers become more creative with your products. For example, if you sell cardboard folder holders, you might want to show them how to turn these into floating shelves.

This is especially useful if you sell food. You can come up with videos showing your customers different ways to cook food using your product as one of the ingredients. Or you could show them fun crafts and suggestions on what to do with your packaging. For example, you can turn potato chip canisters into ultra cool toy lighthouses for the kids.

What other ideas do you have? Let us know in the comments!


Leave a Reply