QR Codes That Worked: USPS

The United States Postal Service has always used QR codes for their marketing.

Just recently, USPS used QR codes to help promote their new stamps featuring Miles Davis and Edith Piaf. When you buy the stamps, you can scan the QR code at the back and it takes you to a mobile site where you can play music from both artists. The site also lists down the achievements and the lives of the two.

USPS has also been giving out a 2% discount for people who use QR codes on their mailings. USPS has said that they will only give the discounts if the QR codes resolve to content that has relevance to the recipients.

USPS’ foray into QR code use really paid. In 2011 alone, revenues from direct mails increased 2.9% year on year, giving USPS $21 billion in revenues. More than that, USPS has also proven that direct mail is still very valuable.

How the QR Codes Worked

One major criticism of direct mailing is that it is now becoming outdated. It seems that everybody is going online and digital marketing is trumping direct mailing because it is faster and cheaper. It reaches a wide audience too.

USPS turned this around by giving businesses a sizable discount and making sure that they can tie direct mailing with digital marketing. In addition, what better way to do that than with a QR code?

QR codes could help you extend your direct mailing efforts easily and conveniently. It is free to use too. USPS took these benefits and made it even more attractive by giving out discounts. In a way, USPS made it less expensive for marketers to get into digital marketing and direct mailing at the same time.

USPS also helped businesses use QR codes the right way by providing resources about QR codes on their website. They taught everyone everything from what a QR code is to tracking a QR code.

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