We have seen QR codes being used in art. Sometimes, it is used simply as a way to give out more information about the artwork or the artist. There are also pieces where QR codes are incorporated into the artwork itself. It could either be subtle details, or it could be a QR code mosaic.
In all the examples we have seen so far, viewers can scan the QR code and get taken to a Web site that the artist has chosen.
But what if it is the other way around? When you display a QR code to see the artwork?
Photographer Jaime Scatena is also an artist that combines technology and art. Instead of displaying his animated gif art on boring computers, Leroy opted to display QR codes at a Parisian gallery.
Scatena says that he is furthering Henri Cartier-Bresson’s decisive moment concept. But instead of just finding one moment that best represents an event, Scatena looks for what he calls a continuous moment.
Thus the animated gif format.
But the problem with animated gifs is that you cannot print it out in the real world and have the animations displayed on some gallery’s wall. To show his works, the animated gifs need to be placed behind a QR code.
Of course, you could use smartphones and tablets for the purpose. But this would entail a very big investment on the part of the artist or the gallery. On the other hand, QR codes are free and easy to create. Plus you really do not have to worry about the tablet or mobile devices getting lost.
Another thing is that these QR codes may also be used in press releases as well. If you want to drum up interest in your works and your exhibit, you certainly would want mainstream media and blogs to cover your event and announce it to their readers. The QR codes would be a very convenient way to give everyone a sneak peek, even those on print media.