Do not be swayed by press releases that announce that the QR code is dead or dying. Every piece of technology will have its share of critics and QR codes are not spared.
To prove our point, here are four different reasons why QR codes are not dying.
1. Apple is focusing on the technology for their various apps. With Apple Passbook on iOS 7, QR code readers are now pre-loaded on Apple’s devices. This is one of the reasons why people think that QR codes are losing steam: the fact that both Android and Apple have snubbed putting QR codes on their devices.
Google is also putting a pre-loaded QR code scanning application in Google Now.
So right now, more and more people are going to have a scanning application built right into their phones. No more excuses not scanning that QR code just because you do not have the application!
2. QR codes give disappointing user experiences. For a very long time, marketers have made the mistake of not planning the content that they put behind QR codes. Eventually, users are turned off by the fact that they scan a QR code and got nothing worthwhile for their effort.
The good news is that this is all changing. Now that more and more marketers are educated about QR code use, they are spending time planning their content more than ever.
3. QR codes are put up in places where there is no Wi-Fi or Internet connectivity. The good news is that Wi-Fi is becoming increasingly available in a lot of places, so much so that it is everywhere nowadays. Also, recent QR code scanners now allow you to save URLs that you scan, so that you can come back to them later when you are connected to the Internet.
4. Manufacturers are now considering replacing barcodes with QR codes. A lot of businesses are not comfortable with putting QR codes when they already have barcodes on their products. But the truth is that you can readily replace your traditional barcodes with a QR code as it can hold more information than an ordinary barcode.