Posts Tagged ‘qr code tracking’

Using QR Codes for Your Marketing: The Best Practices

Thursday, August 9th, 2012

When using QR codes for your marketing, remember that there is a right way to do it and there are those that almost always guarantee failure.

QR Code Tracking gives you the best practices to ensure that your QR code campaigns succeed.

1. Try out your QR codes.  It is not enough to just create your QR codes and put them on your marketing collaterals.  You should make sure that you test out the QR code using different mobile devices and using different scanner apps.  That is not all, you should test out each of your QR codes when you have posted them to make sure that it will be convenient for your customers to scan them and find out whether they are too low or too high.

2. Motivate your customers. Be sure to put up an incentive for your customers to take their time to scan your QR codes.  For example, tell them about the deals and discounts that they could exclusively from scanning your QR code.  Or perhaps share behind the scenes content about your new video or new products.  This will help give your customers a reason to scan your codes.

3. Make it mobile.  If you are going to use a Web page or a video for your QR codes, you should make sure that these would display perfectly on any screen.  This means that whether they scan your QR codes on an iPhone, a tablet or any other mobile device, they would be able to see your content in such a way that it is not truncated or would need a whole lot of scrolling.  Before this, however, you should make sure that you could offer content that is informative, educational or entertaining.  This way, you would not be wasting your customers’ time by just giving them something promotional without any value to them.

4. Monitor your QR codes.  Always have a QR code tracking system in place before you do anything.  This will help you see what is working and what needs to be improved.

5. Monetize your QR codes.  QR codes can be a great way to sell your products and services.  Further, remember that you should always attach a dollar value to anything that your QR code does, this will help you find out if it is worth doing in the future or not.

The Benefits of Tracking Your QR Codes

Thursday, August 9th, 2012

If you are using QR codes for your marketing now, do you know:

  • How many people are scanning them?
  • Of those who scan them, how many are new and how many returning?
  • What mobile devices your customers are using?
  • What QR code scanning app they are using?
  • Where they are scanning your QR codes?

If you are not tracking your QR codes, then there is no way for you to know all these. You are blind and now knowing if your QR codes are being noticed or being scanned at all. This is just too bad because it is actually very easy to track your QR codes and gain these insights.

Why are these information important to you? It goes beyond knowing whether people are scanning your QR codes or not. Here are some of the things you could learn about your campaign by knowing all of these things:

1. QR Code tracking helps you know if there is a problem with your campaign.

Is no one scanning your QR codes? If you see that your QR code is not getting any scans, then there must be something wrong with it. Have you tested the QR code by scanning it using different QR code scanners and different devices? If you did not go to where you placed your QR code and try scanning it. It might also be placed too high or too low.

You might also see if the QR codes are easily visible. Or worse, someone might have removed your QR code or covered it up with something else!

2. QR code tracking helps you know which parts of your campaign is successful and worth doing again.

Let us say that you have 10 different QR codes and you placed it at 10 different locations. Tracking these QR codes can help you know which of the 10 locations are working for you. This is especially helpful if you are paying for ad space. If you are getting a lot of scans downtown and only a small fraction in a nearby college, you might want to discontinue paying for ad space at the college and instead focus on your locations downtown.

3. QR code tracking can help you know how to market better.

Knowing the time your QR codes are scanned can help you fine-tune your other marketing campaigns. For example, if you see that your QR codes are being scanned more during 3 p.m. to 4 p.m., you might want to offer discount and deals during that time to help drive more people to your store.

Knowing who scans your QR codes can also help you talk to your customers better. For example, you learn that teenagers are scanning your QR codes, you could fine-tune your posters and marketing materials to appeal more to teenagers.

How do you use the data you get from tracking? Tell us about it!