Tesco Uses QR Codes and Augmented Reality

In the United Kingdom, Tesco is using both augmented reality and QR codes to help people with their holiday shopping.

Now Tesco customers could find out more about the products on the window displays and even buy them right then and there, without needing to enter the store.

Several products are on display, including some gift ideas such as bicycles for children, toys, and homeward. All people need to do is to scan a QR code and get the catalog. Or they could train their cameras on these codes and augmented reality comes in to show the product to interested customers. If they like what they see, they can buy the item and get it from the store in 24 hours.

Tesco has been a leading innovator in the highly competitive UK grocery industry. They have been testing out new technology and new campaigns over the past few months.

Also, you will remember that Tesco’s South Korean arm was one of the first to offer people a virtual store experience. Tesco South Korea put up pictures of their products in the country’s subway. Next to the pictures were QR codes that people can scan if they want to buy a corresponding item. They could either pick it up at the store or have it delivered to their homes or offices. Talk about convenience of being able to do your groceries without going to the store.


This time, they allow you to bypass long lines that are typical of shopping during the holidays. You do not have to worry about going into the store, elbowing your way through the crowd and staying in long lines to pay. You can just stay outside, scan the QR code, see a 3D rendering of the product and buy it there. Then go on your way and do more Christmas shopping or have a latte while waiting for your purchase to be ready.


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